Whitepapers → SCD for EdTech platforms

SCD for EdTech platforms

The changing technology frontiers have closely revolutionised the Education industry also. Online coaching had so far changed the learning dynamics and that's when COVID made us all mandatorily go online. This unprecedented change led to a lot of overnight measures that were experimental in some way and supporting majorly. The task was huge and riding such a big way over a smaller time window was a challenge. Adopting to the challenges presented, the industry is on a perpetual lookout for new and committed measures that would generate interest and be up and above what a regular teacher can deliver.

While building EdTech solutions, the primary concern is how close are you able to deliver to a classroom session.

How productive is the session?

How well the students can grasp information?

Is the session intriguing or captivating enough with content and visuals to keep the students hooked?

How about creating an interactive environment that an offline classroom offers?

Byjus, Upgrad, Unacademy, Domestika are making their presence obvious through their offerings. Google Classrooms have been the undoubted partner for online schooling. But, let us understand what goes in building this presence and what makes for a holistic EdTech solution.

The EdTech industry has to capture and work on the student's attention span, build interesting visuals as well as create intuitive flow for an engaging experience.

With the TAPE concept (Trust, Attachment, Persuasion and Emotion) a designer can go much beyond the usual design requirements and build interactive design and solutions.

Adapting TAPE in EdTech means touching on the following parameters in both online learnings as well as online classrooms.

Trust:

The most important and endearing factor a consumer might look at when trying a new FinTech site is establishing trust. The consumer might come with many apprehensions and being able to bust these is the work of a good design.

Attachment:

Knowledge Hub: Offering more than just service, knowledge share in the form of case Studies, Podcasts, Whitepapers and Blogs to create engagement and increase stakes.
Reliability: Persistent secure and unhindered service.
Easy Process: Easy signups, applications, approvals, and transactions.
One Place Access to different services: A host of services offerings all under one platform.

Persuasion:

Wallets

Bringing consumers to deposit money in the wallets for making different transactions. A secured transaction system that is backed by validations and notifications could be what a consumer might look at.

Celebrity Endorsements

While all might not vouch for this, but celebrity endorsements are a great hook to persuade an audience to consumer decision journey.

Operations / Locations / Offices

Physical office addresses, and support centres, all set a tone of reliability in the audience to the consumer journey.

Total online process: Time-saving

The online process comes with a clear advantage of time-saving measures and hence makes the entire process easy and acceptable. Streamlining the entire flow of processes online would mean no more physical office visits or stand in queues for consumers.

Offers

Timely offers that are specific to members or their interest quotient can create a definite desire to transact often through the medium. Exclusive offers for newbies can be alluring beyond service offerings.

Milestones

Publishing different milestones, like consumer count, accounts created, clients served, years in operations, or associations garnered would establish credibility and a sense of pride for the consumer and set trust for transacting.

A detailed manuscript of the terms of use will give an elaborate perspective of the mode of operations, and expectations. These checks will ensure secure transactions.

Emotion:

Customer Support:

Prompt helps in terms of chatbots, mail communication or customer support agents is a satisfactory experience that means, you have been heard and taken care of. Establishing a dedicated support system is in itself an ecosystem that creates and retains a larger chunk of the consumers.

Easy Signups:

Simple processes mean easy gratification. Keeping the process short and simple means allowing the consumer to spend more time transacting than merely registering.

Help Menu:

A good structure Help menu that is a ready reckoner to every query a consumer might have should be addressed through the site.

Frequently Asked Questions:

Addressing frequent questions would further simplify for the consumer to initiate the process.

You are aware of your client persona, their service requirements, and their spending capacity, what needs to be incorporated is touchpoints that trigger the human elements in affecting conversions. TAPE is a vast concept and today not only FinTech, but many other industries are adapting it to enhance their user experience and enhance business conversions.