With 20+ years of experience and insights from our proprietary ONYX Conversion AI platform, we help SMBs uncover conversion opportunities and grow revenue—without spending more on marketing.
E-commerce bleeds revenue at the checkout. FinTech bleeds months in front of RBI, SEBI, SAMA and DFSA. Two productized audits, one senior team — pick your lane and watch it light up.
You're already paying for the traffic. We rebuild the funnel around how people actually decide — trust, friction, proof — and ship A/B tests at AI speed instead of agency speed.
AI-accelerated design met 23 years of judgement. Each shipped fast, performed measurably, and is still in production today.
The surface where underwriters read customer-cohort patterns, claim-risk distributions and policy trends — dense data made scannable in seconds, resulting 230% hike in user-activities.
Read case study → FinTech · India · Wealth super-app 45%45% SIP-investment lift. Track income, savings, spends and investments on one platform — systematic investing made to feel less like homework and more like a habit.
Read case study → E-commerce · India · Furniture D2C 5×5× online sales, 390% cart-to-checkout lift, 450% engagement increase — the Onyx 122-Point CRO Checklist applied end-to-end across the funnel for India's leading furniture brand.
Read case study →Download the Onyx 122-Point CRO Checklist — applicable across E-commerce, FinTech, EdTech, InsurTech and SaaS. Score your site honestly. Above 450, you're a rockstar.
Download the 122-point checklistEvery e-commerce engagement at Onyx ships with this scored. It's the reason Durian saw a 390% cart-to-checkout lift in five months.
We ship in days, not months — without trading away the senior thinking that makes the difference between a redesign and a result.
Over two years our founder encoded 23 years of product decisions, conversion patterns and case outcomes into a private knowledge base that powers our AI workflow.
So when we use Claude or GPT-5, the model reasons with our founder's actual playbook — not generic internet training data. AI-fast, plus a senior mind that has seen this problem before.
Founder & Chief Design Officer, Onyx UX Studio
Ex-Head of UX of Pepperfry, Briq, & S&P500
23 years shipping products across FinTech, e-commerce, B2B SaaS, Web3, EdTech, InsurTech and experience-centre design. 100+ products live, $600M+ raised by clients, contributor to UX Ness, Your Story, CXO Outlook etc., author of 5+ UX books, and invited speaker at IIT Bombay and global UX forums. Now applying that judgement at AI velocity.
The tools are public. The experience is not.— Amolendu Hajraa, Founder
Most UX optimises for engagement and conversion. High-Stakes UX optimises for zero errors, decisions under pressure, and preventing catastrophic outcomes — for healthcare, defence, autonomous systems, FinTech KYC and AI co-pilots.
Interfaces that stay usable when users are stressed, rushed or cognitively overloaded.
Systems that expect mistakes and stop them becoming disasters.
Critical information made clear when attention is limited and stakes are high.
Safety logic and real-world impact, beyond surface UI polish.
From e-commerce to experience centres, we've shipped products inside the regulatory rails and conversion patterns of each.
CRO-led storefronts. Durian 5×, Briq 3×. 122-point checklist on every project.
View →15+ apps. Lending, P2P, neo-banking, Islamic finance. Compliance built in.
View →Wallets, DeFi, NFT, on-chain identity. Self-custody UX mainstream users can navigate.
View →K-12, higher-ed, lifelong learning. Engagement loops that move completion rates.
View →Quote-to-bind, claims, underwriter dashboards. Trust-first design for a trust-hungry industry.
View →Dashboards, onboarding, AI-native interfaces. Activation that turns signups into paying seats.
View →Command centres, AR/VR, touch tables, 360° Igloo, robotics. Design, programming, installation.
View →Fixed deliverables, not open retainers. Clear quote within 24 hours of our first call.
For pre-seed & idea-stage founders.
Get a quote →For seed-stage startups.
Get a quote →For funded startups racing to first paying customer.
Get a quote →For Series A teams. Max 4 months — no exceptions.
Get a quote →On long retainers: 4-month max. After that, hire in-house — we'll help.
Onyx boosted our conversion rates and engagement, and met our expectations.
Our traffic went up 2× and e-queries almost 4× — a great impact on our business.
They solved a very complex problem without much reference.
We're taking 6 new clients this quarter. Give us 30 minutes — no pitch deck, no commitment. On the call we'll tell you whether we can ship in 7 days or 7 weeks. If we can't, we'll tell you who can.
Built for founders who ship.
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