
Human-Computer Interaction: Principles Directing the Next Decade of Web Growth
This article argues that the foundational principles of human-computer interaction remain the true engine driving the web forward, even as SaaS pla…
Read article →Signup, checkout, onboarding, and the internal screens nobody wants to touch. We find the ones that leak, redesign them, then measure whether it worked. That last part is the CRO half of the job, and it's where most studios stop.










Work delivered directly by Onyx agency, * marked brands where our founder worked as a consultant directly or via other vendors.
Most studios describe their process. Here is what you actually hire us to change.
People arrive, browse, add to cart, and disappear. We take the whole path apart, rank every fix by what it's worth rather than how easy it is, and rebuild in that order. Our 136-point checklist is the starting map, not the deliverable.
New products that need a first version people can use, and old products carrying eight years of accumulated decisions. We do the research, the flows, the UI, and the handoff your engineers can build from without a translation layer.
KYC, consent, disclosure, audit trails. Screens where legal has an opinion and the user still has to understand what they're agreeing to. We've done this under DFSA, SAMA, CBUAE, RBI and SEBI, and along AAOIFI lines for Shariah-compliant products.
E-commerce bleeds revenue at the checkout. FinTech bleeds months in front of RBI, SEBI, SAMA and DFSA. Two productized audits, one senior team — pick your lane and watch it light up.
Customer-facing products and the internal tools behind them, across four countries and five regulators.
Onyx boosted our conversion rates and engagement, and met our expectations.

Our traffic went up 2× and e-queries almost 4×. A great impact on our business.

They solved a very complex problem without much reference.

Show us the product or the analytics. We'll say where the money is leaking, and whether we're the right people to fix it.
A written audit of the flows that matter, ranked by what each fix is worth. Yours to keep either way.
Flows, UI, prototypes, engineering handoff. Senior designers on the file, and you in the weekly review.
We check the numbers after launch. If a change didn't earn, we say so.
Twenty-three years, over a hundred shipped products, and five books on UX design. Most agencies put a senior person in the pitch and a junior team on the work. I'm on every project, and my number is on this page.
We're a Mumbai studio, and most of our fintech work over the last three years has been for the GCC. The problems specific to this market are the ones we've already had to solve.
Layout, numerals, form logic and iconography built right-to-left from the first wireframe. Translation at the end is how you get an app that reads wrong to a native speaker.
Consent, KYC, disclosure and open-finance screens designed to survive a compliance review rather than be rebuilt after one.
We design the disclosure flows that explain the structure in plain language before a customer commits, following AAOIFI conventions.
Mumbai is UTC+5:30. You get answers inside your working day rather than the next one, and we fly in for kickoffs and workshops.
Thirty minutes, no deck, no commitment. Bring your analytics or just the product. You'll leave the call knowing where the biggest problem is, whether or not you hire us.
Mumbai · Dubai · Riyadh

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