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Category: EdTech UX

AI in Design

Twenty lakh rupees is what deception currently costs in India

August 12, 2026 7 min read

On 4 August, in a written reply to the Rajya Sabha, the Minister of State for Consumer Affairs put a number on India's first real enforcement drive against dark patterns. Twenty lakh rupees. Split across seven companies. That is about twenty three thousand dollars, which is less than most of those companies spend on a single week of performance marketing. I want to start with a correction, because the headlines got this wrong and I would rather be accurate than fast. Nine platforms were named in that reply. Seven were fined. Two of them, IndiGo and BookMyShow, received notices, fixed their screens, and paid nothing. The version that travelled across timelines was "nine platforms penalised." That is not what happened, and the difference matters if you are one of the two.

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EdTech UX

User-Centricity in EdTech: Balancing the Needs of Instructors and Learners

July 9, 2026 4 min read

This article explores the challenge of achieving user-centricity in educational technology (EdTech) platforms, which must simultaneously accommodate two distinct and often conflicting user archetypes: learners and instructors. While students require minimalist, low-friction interfaces that minimize cognitive load and promote focus, teachers function as data-heavy power users who demand high-density dashboards, customizable layouts, and robust automation tools for grading and curriculum management. To resolve this friction without forcing an ineffective compromise, product designers must implement a strategy of interface bifurcation—creating separate frontend portals tailored to each role's specific workflows while anchoring them to a unified backend data layer and shared design system. By utilizing design principles like progressive disclosure to manage information density for instructors, ensuring visual predictability for hybrid users (like teaching assistants), and employing rigorous, dual-cohort user testing, EdTech platforms can build a balanced, cohesive digital ecosystem where technology actively enhances the educational process for everyone involved.

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